Lead Forensics

Open the app, drop the tracking snippet on your site, and flip on CRM sync. In a few minutes you’ll see a live stream of companies browsing your pages with decision-maker details, buying signals, and the paths they took. Build scoring rules that fit your motion—weight by page depth, pricing views, location, industry, tech stack, and campaign tags. Set routing so priority accounts land with the right rep automatically, and wire alerts to Slack, Teams, or email so the owner knows the moment interest spikes. Pin your named accounts to a watchlist and customize dashboards to surface only the data that drives next steps.

For sellers, start each morning with a clean queue of net-new and returning accounts. Each card shows who the company is, who to contact, direct emails/phones where available, which pages they engaged with, and what channel brought them in. Use that context to craft first-touch outreach fast: reference the content they viewed, the problem they’re researching, and any relevant firmographic cues. Add them to your sequence, schedule a call block for high-intent visitors, and log every action back to your CRM automatically. If an account revisits mid-sequence, trigger an on-the-spot call or send a tailored follow-up while you have their attention.

Marketers can track performance beyond form fills. Attribute traffic and account engagement to ads, keywords, and campaigns, then compare segments like ICP vs. non-ICP, target tiers, or regions. See which pages convert interest into pipeline and where visitors drop off. Build retargeting and lookalike audiences from accounts that showed intent but didn’t convert. Create segments based on technology used or page behavior to personalize nurture flows. Export reports for weekly reviews, and share a live dashboard with sales so both teams rally around the same high-priority accounts.

Ops and data teams can extend everything with automation. Push enriched account visits to your data warehouse with webhooks or the REST API, sync to product analytics, and trigger enrichment or routing jobs in real time. Maintain governance by excluding internal IPs, partners, and competitors; set data retention windows; and align field mapping across systems. Import target lists to monitor engagement, and configure daily or instant digests for executive visibility. For events, webinars, and launches, enable surge alerts so reps can follow up within minutes of interest. Over time, refine scoring, routing, and messaging based on the patterns you see in high-converting journeys.